Tried and True
Outdoor brands go back to their roots: Heritage and authenticity are key product cues that appeal to younger and older consumers alike.
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The New Classics
What’s old is new again, as brands reintroduce traditional favorites with fined-tuned aesthetics and upgraded comfort.
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Smart Money
Dedicated to doing the right thing, the Two Ten Footwear Foundation Scholarship Program provides financial as well as intellectual assistance to industry members and their families
seeking higher education.
More Than a Feeling
Brands increasingly blend the best of both worlds to produce versatile, all-day wear that looks and feels great.
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Great Danes
Ecco marks its silver anniversary in the States, a legacy built on design innovation, premium quality and supreme comfort.
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Young at Heart
With a focus on lightweight technologies and athletic-infused styling, work boot makers are adapting to a Millennial-driven workforce dominated by tech and service industries.
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The Rockport Files
Led by industry veteran Bob Infantino and under new ownership, a dedicated team of experts is on a journey to make Rockport great—again.
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A Touch of Gray
Naot CEO Steve Lax looks back on the long, strange trip from ’60s idealist to 21st-century realist—and the wisdom gained along the way.
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Good Deeds
Industry members join forces as part of Two Ten Footwear Foundation’s fourth annual Footwear Cares initiative—this time to assist impoverished and disabled kids in their communities.
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It Goes Without Saying
Has the comfort footwear category finally reached a point in its evolution where the descriptive is no longer even warranted?
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