Faced with the industry’s biggest crisis in history, the Two Ten Footwear Foundation has been answering the call for emergency assistance for more than a year, delivering on its mission to help shoe
people in need like never before. It’s a Herculean effort involving hard work, humanity and generosity—a heroic tale of an industry coming together in its greatest time of need.
As retailers nationwide reopen amid the ongoing Covid-19 pandemic they are entering the new normal—one filled with high hopes, stark fears, many unknowns, enormous challenges, tectonic consumer behavioral shifts and a hungering for any port in the storm. Here, 11 leading retailers from across America reflect on what’s gone right, wrong and unexpectedly, and what their strategies and expectations are going forward.