Adidas and Novak Djokovic want you.

August 22nd, 2014

Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.

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Bain Capital buys 50 percent of Toms.

August 21st, 2014

Bain Capital, one of the world’s largest private investment firms, has acquired 50 percent of Toms in order to accelerate the growth of the company and its giving programs around the world. Founder Blake Mycoskie will remain a 50 percent owner of Toms. Financial terms of the private transaction were not disclosed although sources told the New York Times that the one-for-one company is valued at $625 million, including debt. 

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Freewaters partners with Channel Islands Surfboards.

August 20th, 2014

Socially responsible footwear brand Freewaters has produced a Channel Islands Surfboards sandal collection for men for Spring ’15 that will debut at next month’s Surf Expo. Each of the four styles features a different material and footbed graphic story and the iconic Channel Islands hex logo is molded and inserted into the outsole of each flip, which leaves behind an imprint in the sand with every step. 

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United Nude designs a 3-D shoe that can be printed at home.

August 19th, 2014

United Nude has been dabbling in 3-D printing for a while (See recent collaborations with Dutch designer Iris Van Herpen.) and it’s no stranger to combining a high-tech aesthetic and technology in its shoes. Now the company’s latest venture is giving consumers a taste of the next wave of design. On Aug. 6, United Nude unveiled a 3-D-printed shoe called Float, created using 3D Systems’ compact consumer printer Cube, at its New York flagship store.

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Piperlime unveils a new online shopping experience and style advice from fashion “It” girls.

August 18th, 2014

Piperlime has taken its online presence up a notch by adding a shoppable social media feed to its site. Following in the footsteps of Urban Outfitters and Forever21, the online retailer has enhanced its website to include a stream of images filtered directly from Instagram, providing customers with endless inspiration from fashion “It” girls to everyday women with effortless style. Consumers will be able to click on these social images and shop the featured items for themselves. 

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Alliance Multimedia and Surf Expo renew partnership agreement.

August 15th, 2014

Surf Expo has announced that Alliance Multimedia will once again be the presenting sponsor of the show’s Wake Lounge. Located in the heart of the massive wake marketplace of the Sept. 4-6 show, the lounge will showcase the latest wakeboarding video content from around the industry. “Content has become a critical area of any business’ success and nobody does a better job of creating and distributing content than the Alliance crew,” says Show Director Roy Turner. “We look forward to the footage they will share, as well as the content they will produce during Surf Expo.”

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The Moth and Talib Kweli help bring Ugg’s Fall ’14 campaign to life.

August 14th, 2014

Socially conscious rapper and hip hop veteran Talib Kweli stepped out Tuesday at the Core: Club in New York for Ugg Australia’s Fall 2014 campaign kick off. Entitled “This Is Ugg,” the company focuses on how some of the smallest moments in our lives often end up becoming the most important in retrospect, featuring personal anecdotes from various brand ambassadors including New England Patriots QB Tom Brady and model/illustrator Langley Fox. 

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Harbor Footwear Group inks deals with Iconix and Ccilu.

August 13th, 2014

Change is afoot at Harbor Footwear Group. The Port Washington, NY company has signed a multi-year licensing agreement to produce men’s and boys’ shoes for the Mark Ecko Cut & Sew line with Iconix Brand Group, as well as another to sell and distribute men’s, women’s and kids’ footwear under the Ccilu brand. 

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Puma’s new platform cements its mission to become the fastest sport brand in the world.

August 11th, 2014

Fresh off the attention its mismatched EvoSpeed Tricks grabbed during this year’s World Cup, athletic giant Puma has unveiled a new marketing effort with the mantra Forever Faster. The campaign, which the German company says will be the start of a long-term marketing strategy, recognizes sportsmen with off-the-wall personalities like the world’s fastest man,Usain Bolt, footballers Mario Balotelli, Sergio Aguero and Marta Vieira da Silva, golfers Rickie Fowler and Lexi Thompson, and the Scuderia Ferrari Formula One team.

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Rider athlete Willian Cardoso finishes 2nd in the U.S. Open of Surfing.

August 8th, 2014

Brazilian men dominated at the U.S. Open of Surfing which wrapped up Sunday in Huntington Beach, CA. Brazil’s Filipe Toledo beat his fellow countryman, Willian Cardoso, to take home the $100,000 prize in the men’s tournament, but second place was just fine for Cardoso. This is the seventh U.S. Open that the Rider-sponsored athlete has competed in and is his strongest finish. 

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