Urban Renewal – Outdoor Preview: Spring 2016
In an effort to build broader consumer appeal, outdoor brands are blending trail-worthy designs and performance benefits with metro style touches.
Features
Work It
The new crop of work boots for Spring ’16 appeals to Millennials and the broader workforce alike with fresh technologies and a fashion-forward focus.
Higher Ground
Elevated soles up the style ante on brogues and boots with stacked heels and built-up wedges.
Second Wind
Consumers are increasingly willing to walk a mile in someone else’s shoes—and actually pay for it.
Grunge is Good
The quintessential ’90s-era fashion trend became the uniform of the new anti-establishment and a look and ethos that lives on today.
A Call to Action
Deckers Brands CEO Angel Martinez calls on retailers to meet the ongoing consumer shopping revolution head-on, incorporating the latest technologies while embracing their unique tactile advantages.
Ready for Anything: Outdoor Preview: Fall 2015
Outdoor brands unleash an avalanche of designs chock-full of performance and style versatility as consumers increasingly embrace a go-anywhere aesthetic.
Millennials at Work
As the workplace continues to change dramatically, Millennials need versatility when it comes to occupational footwear.
Labor of Love
Here’s the story of how Dee Reid left a successful pharmaceutical sales career to jump head first into shoe retailing with the opening of Heels & Hobos in Corning, NY, and—a little over a year later—couldn’t be any happier with her life-altering decision.
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