John McCarvel, CEO of Crocs, reveals how the brand has bounced back—bigger than ever at $1 billion in annual sales in 2011—and why the projection to double that hefty sales volume is in reach within five years. By Greg Dutter
Few brands trigger a stronger reaction than Crocs. A mere mention of the purveyor of those foam-like clogs in garish colors sends fashion bullies into a tizzy. They’re loud. They’re puffy. They’re goofy. And, many are convinced, they’re downright fugly.