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Kendall and Kylie launch shoe and handbag collection for Madden Girl

Kendall and Kylie Jenner are following in their big sisters’ footsteps and lending their names to everything from dystopian novels to denim. Now the duo has teamed up with Steve Madden to launch a shoe and handbag collection for Madden Girl. Sandals, platforms and wedges come in a versatile palette of black, brown and tan, with a smattering of metallic and animal print for good measure (they are part of the Kardashian Klan, after all) while bags span crossbody styles to backpacks to totes. Prices range from $34 to $79.95.

Adidas is giving away $100k to fastest NFL prospect.

Adidas is adding an extra incentive for prospects to run a 40-yard dash at the NFL Combine this year: The player who runs the fastest 40 wearing the brand’s shoes will win $100,000. Kinda weird given that any player who runs one of the fastest times will likely have a lucrative contract coming. But still, nice work if you can get it.

Toms and Jonathan Adler celebrate spring.

Toms gets a major makeover for the spring season, thanks to interior designer Jonathan Adler. The two have united for a limited-edition collection of shoes and shades stamped with Adler’s signature prints.Launching today, the Correa Sandal, a new silhouette for Toms, and the classic Alpargata retail for $59, while the Kitty, Marco and Lobamba sunglasses range from $160 to $170.

Sarah Jessica Parker’s SJP Collection launches this Friday.

Actress and style icon Sarah Jessica Parker is hitting the road for the launch of her new line, SJP Collection, debuting this Friday exclusively at select Nordstrom stores and online at Nordstrom.com. Parker’s first stop on the promotional tour will be her hometown of New York, where Nordstrom will host a pop-up shop from Feb. 28-Mar. 2. After that the former “Sex and the City” star will head to Seattle for an appearance at the retailer’s national flagship on Mar. 5, followed by stops in Los Angeles, Chicago, Miami and Dallas.

Teva announces partnership deal with Bonnaroo.

When it comes to summer music festivals, what you wear is just as important as the music. On the heels of releasing its line-up for 2014, Bonnaroo Music & Arts Festival announced that Teva would be the official sandal sponsor. “The simplicity, utility and freedom of sports sandals make them the ideal footwear for summer festivals,” says Lucas Martinez, Teva’s marketing manager.

Asics Gel-Lyte gets a new look for the Los Angeles Marathon.

Asics has taken a leaf out of the Hollywood handbook for its limited-edition Gel-Lyte33 3 in celebration of the athletic brand’s sponsorship of the 2014 Los Angeles Marathon on Mar. 9, which has sold out for the second consecutive year and the third time in its 29 year history. Just like the city takes a liking to skinny celebs, the running shoes weigh a mere 6.8 oz., while the uppers are inspired by the palm trees that line Sunset Boulevard.

Offprice is bubbling.

Billed as the show for quality fashion at a low price, Offprice returned to the Sands Expo & Convention Center in Las Vegas this month and didn’t disappoint, according to Stephen Krogulski, chief executive officer of the show. More than 500 exhibitors, many carrying product at up to 70 percent below wholesale, gathered in 132,000 square feet of floor space, and retailer attendance was up 6 percent from February 2013, climbing above 8,000 for the first time in six years.

The bestselling sneaker of all time is back.

Georgia Boot and Stihl Timbersports ink multi-year sponsorship agreement.

Forget “The Bachelor.” If you’re after a match made in heaven look no further than Georgia Boot, creator of the original logger boot, and Stihl Timbersports, which showcases the world’s best lumberjacks.

Vans and the ASPCA get their kicks on.

Vans has teamed up with the ASPCA to offer animal lovers the chance to support their furry friends in a sartorial way with shoes, shirts and accessories covered in cats and dogs. The seven-piece collection includes an oll-over cat collage on Vans’ classic silhouette, the Authentic, while the Sk8-Hi Slim uses puppies on each quarter panel. To celebrate the collaboration and raise awareness, custom sock-liners in orange–a color that represents animal abuse prevention–with ASPCA logos are found in the foot beds of all shoes.

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