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Skechers Teams with Mr. T on New Campaign

We pity the fool who doesn’t find Skechers’ latest brand campaign clever and amusing!

For more than three decades, Skechers has been spelled the same way—without a ‘t’. Now, for the first time ever, there really is a ‘t’ in Skechers, as in Mr. T. The A-Team legend showcases himself wearing styles across the Skechers product range in a campaign that makes light of a common misconception about how to spell Skechers, which has been unchanged since it was was founded in 1992.

“The letter ‘t’ has never been part of our name but sometimes computers and voice-to-text apps autocorrect it the wrong way,” states Michael Greenberg, president of Skechers. “Not that we are considering changing the spelling of our name, but it would have been foolish to say no to Mr. T—the only ‘t’ that belongs in Skechers.”

“The people have spoken and it’s about time there was a ‘t’ in Skechers,” says Mr. T. “I pity the fool who doesn’t see how easy I find my way into every comfortable pair!”

Mr. T began his career as a celebrity bodyguard and bouncer before breaking into film in the role of rival Clubber Lang in Rocky III. Since then, he’s appeared in multiple films and TV series, including the animated Mister T and his most memorable role as Sgt. Bosco “B.A.” Baracus in the hit series, The A-Team.

The complete range of Skechers footwear is available in Skechers stores and skechers.com, plus department stores and retailers around the globe.

Mr. T is the only “t” in Skechers.

The June 2024 Issue

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