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Aetrex Partners with PLC to Improve Next Generation of Footwear Design

Aetrex is partnering with Pensole Lewis College School of Business & Design (PLC) to further the school’s mission to help diverse, budding designers break into the world of product creation and improve the industry for the next generation. The Teaneck, NJ-based company has donated one of its state-of-the-art Albert 2Pro 3D foot scanners to the Detroit-based school.

“PLC relies on support from brands like Aetrex to make our programming possible and open up opportunities in the industry for our talented students,” states PLC Founder and President D’Wayne Edwards, noting that over the past year the school has served around 150 students tuition-free and without prior educational requirements. “We’re thrilled to integrate Aetrex technology into our curriculum to further our goal of preparing the largest talent pool of progressive creatives to enter the industry and leave it better than we found it.”

“We recognize the footwear industry always has room to grow—both in developing better-fitting footwear, and in employing a more diverse and representative population of designers,” says Justin Dyszelski, national accounts manager at Aetrex. “That’s why we’re working with Pensole to make industry-leading design technologies available to the next generation of students so that they can access and learn the innovative tools of the trade and use their passions to help propel our industry forward.”

PLC students started exploring the technology’s capabilities in a course with New Balance. In this program, students utilize the Albert 2 Pro to scan the feet of five different athletes to analyze and categorize shoe styles for better-fitting footwear designs. Creating an anatomically correct shoe—a crucial component in the design process—starts with the development of a highly informed last. Aetrex has used data and learnings from its foot scanners for years to create shoes that fit and perform better, helping wearers reduce injury and increase comfort. In fact, Aetrex operates the largest technology team in the industry with AI and computer vision engineers involved in product development. Since 2002, the company has placed over 12,000 foot scanners worldwide that have completed more than 50 million unique foot scans. Other Aetrex partners include BOA, Burton, Marathon Sports, Sun & Ski Sports, Rocky Brands, Pikolinos, and more.

To learn more about Aetrex’s technology suite, visit www.aetrex.com.

D’Wayne Edwards (right) and PLC students with the Albert 2 Pro Foot Scanner. (Photo: Business Wire)

The February 2024 Issue

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