Skechers

Ringo Starr signs with Skechers.

Image and video hosting by TinyPicSkechers is really racking ’em up. The latest famous face to join the Manhattan Beach, CA-based brand’s Relaxed Fit campaign is the world’s most famous drummer: Ringo Starr. The former Beatle is swapping his drumsticks for kicks in Spring ’15, starring in TV, print, outdoor, online and point-of-sale ads through June 2016.

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Converse sues 31 companies for knocking off its Chuck Taylor All Stars.

Image and video hosting by TinyPicConverse’s iconic Chuck Taylor sneakers have been a wardrobe staple for generations of Americans. (Our Senior Editor alone owns more than five pairs, and our Creative Director wears them everyday.) Now the century-old shoemaker is suing 31 companies of trademark infringement in 22 separate lawsuits filed Tuesday in the United States District Court in Brooklyn, NY. 

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New York Yankees closer Mariano Rivera signs on with Skechers.

Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.

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The October/November 2024 Issue

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