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Sugar Ray Leonard Joins Roster for Skechers Relaxed Fit Campaign

April 17th, 2015

The iconic boxer signs on to appear in the Global Relaxed Fit footwear campaign.

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Ringo Starr Is the New Face of Skechers Relaxed Fit

April 13th, 2015

The legendary drummer stars in the footwear ad campaign.

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Skechers 6th Annual Pier to Pier Friendship Walk Breaks Record

March 17th, 2015

The event earned over $1.1 million to benefit education and The Friendship Circle charity.

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Ringo Starr signs with Skechers.

October 22nd, 2014

Image and video hosting by TinyPicSkechers is really racking ’em up. The latest famous face to join the Manhattan Beach, CA-based brand’s Relaxed Fit campaign is the world’s most famous drummer: Ringo Starr. The former Beatle is swapping his drumsticks for kicks in Spring ’15, starring in TV, print, outdoor, online and point-of-sale ads through June 2016.

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Converse sues 31 companies for knocking off its Chuck Taylor All Stars.

October 15th, 2014

Image and video hosting by TinyPicConverse’s iconic Chuck Taylor sneakers have been a wardrobe staple for generations of Americans. (Our Senior Editor alone owns more than five pairs, and our Creative Director wears them everyday.) Now the century-old shoemaker is suing 31 companies of trademark infringement in 22 separate lawsuits filed Tuesday in the United States District Court in Brooklyn, NY. 

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New York Yankees closer Mariano Rivera signs on with Skechers.

September 9th, 2014

Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.

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Demi Lovato inks deal with Skechers.

July 21st, 2014

Following in the footsteps of Britney Spears and Christina Aguilera, Demi Lovato has signed with Skechers and will appear in the company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles “Heart Attack” and “Neon Lights” as well as two seasons as an X-Factor judge, will make her first official appearance in a new Skechers TV commercial and accompanying print ad later this year.

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President Bill Clinton delivers keynote address at the Skechers Global Conference.

July 8th, 2014

Former United Stated President Bill Clinton is a keynote pro. He’s delivered speeches at everything from the Omega Institute for Holistic Studies to the Temple Law Foundation, and later this month he will head to Melbourne to speak at the 2014 AIDS Conference. But luckily for Skechers, the in-demand speaker was able to carve time out of his busy schedule to deliver the keynote address at the Manhattan Beach, CA-based brand’s annual Global Conference on June 26.

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Skechers sues Reebok for copying its Go Walk shoes.

June 20th, 2014

Skechers USA has announced that a lawsuit has been filed against Reebok International Ltd. for selling shoes that infringe on the Manhattan Beach, CA-based brand’s Go Walk line. The suit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on Skechers’ patent and trade dress rights and for unfair competition. The suit states that Reebok is selling the infringing products under the name Reebok Walk Ahead RS.

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Skechers sponsors California Chrome’s run at the Triple Crown.

June 2nd, 2014

Skechers has added yet another sports string to its bow of sponsorships. The Manhattan Beach, CA-based brand today announced that it will sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed nabbed the title 36 years ago. Trainer and owner team jackets, caps and apparel as well as California Chrome’s horse blanket, gear, barn and related promotional events will all feature Skechers branding. 

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