Skechers Serves up Martha Stewart Collab
It‘s a good thing… Skechers is giving women a chance to step into lifestyle queen Martha Stewart’s shoes with her personalized Spring ’23 capsule, A
Skechers
Sugar Ray Leonard Joins Roster for Skechers Relaxed Fit Campaign
The iconic boxer signs on to appear in the Global Relaxed Fit footwear campaign.
Ringo Starr Is the New Face of Skechers Relaxed Fit
The legendary drummer stars in the footwear ad campaign.
Skechers 6th Annual Pier to Pier Friendship Walk Breaks Record
The event earned over $1.1 million to benefit education and The Friendship Circle charity.
Ringo Starr signs with Skechers.
Skechers is really racking ’em up. The latest famous face to join the Manhattan Beach, CA-based brand’s Relaxed Fit campaign is the world’s most famous drummer: Ringo Starr. The former Beatle is swapping his drumsticks for kicks in Spring ’15, starring in TV, print, outdoor, online and point-of-sale ads through June 2016.
Converse sues 31 companies for knocking off its Chuck Taylor All Stars.
Converse’s iconic Chuck Taylor sneakers have been a wardrobe staple for generations of Americans. (Our Senior Editor alone owns more than five pairs, and our Creative Director wears them everyday.) Now the century-old shoemaker is suing 31 companies of trademark infringement in 22 separate lawsuits filed Tuesday in the United States District Court in Brooklyn, NY.
New York Yankees closer Mariano Rivera signs on with Skechers.
Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.
Demi Lovato inks deal with Skechers.
Following in the footsteps of Britney Spears and Christina Aguilera, Demi Lovato has signed with Skechers and will appear in the company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles “Heart Attack” and “Neon Lights” as well as two seasons as an X-Factor judge, will make her first official appearance in a new Skechers TV commercial and accompanying print ad later this year.
President Bill Clinton delivers keynote address at the Skechers Global Conference.
Former United Stated President Bill Clinton is a keynote pro. He’s delivered speeches at everything from the Omega Institute for Holistic Studies to the Temple Law Foundation, and later this month he will head to Melbourne to speak at the 2014 AIDS Conference. But luckily for Skechers, the in-demand speaker was able to carve time out of his busy schedule to deliver the keynote address at the Manhattan Beach, CA-based brand’s annual Global Conference on June 26.
Skechers sues Reebok for copying its Go Walk shoes.
Skechers USA has announced that a lawsuit has been filed against Reebok International Ltd. for selling shoes that infringe on the Manhattan Beach, CA-based brand’s Go Walk line. The suit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on Skechers’ patent and trade dress rights and for unfair competition. The suit states that Reebok is selling the infringing products under the name Reebok Walk Ahead RS.
