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Ringo Starr signs with Skechers.

Image and video hosting by TinyPicSkechers is really racking ’em up. The latest famous face to join the Manhattan Beach, CA-based brand’s Relaxed Fit campaign is the world’s most famous drummer: Ringo Starr. The former Beatle is swapping his drumsticks for kicks in Spring ’15, starring in TV, print, outdoor, online and point-of-sale ads through June 2016.

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Converse sues 31 companies for knocking off its Chuck Taylor All Stars.

Image and video hosting by TinyPicConverse’s iconic Chuck Taylor sneakers have been a wardrobe staple for generations of Americans. (Our Senior Editor alone owns more than five pairs, and our Creative Director wears them everyday.) Now the century-old shoemaker is suing 31 companies of trademark infringement in 22 separate lawsuits filed Tuesday in the United States District Court in Brooklyn, NY. 

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New York Yankees closer Mariano Rivera signs on with Skechers.

Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.

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Demi Lovato inks deal with Skechers.

Following in the footsteps of Britney Spears and Christina Aguilera, Demi Lovato has signed with Skechers and will appear in the company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles “Heart Attack” and “Neon Lights” as well as two seasons as an X-Factor judge, will make her first official appearance in a new Skechers TV commercial and accompanying print ad later this year.

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President Bill Clinton delivers keynote address at the Skechers Global Conference.

Former United Stated President Bill Clinton is a keynote pro. He’s delivered speeches at everything from the Omega Institute for Holistic Studies to the Temple Law Foundation, and later this month he will head to Melbourne to speak at the 2014 AIDS Conference. But luckily for Skechers, the in-demand speaker was able to carve time out of his busy schedule to deliver the keynote address at the Manhattan Beach, CA-based brand’s annual Global Conference on June 26.

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The March 2024 Issue

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