Skechers is going for gold – literally – at the Olympic Games in London with its GOrun minimalist running shoe. Featuring mid-foot strike technology and a 4mm heel drop which brings the runner 66 precent closer to the ground than traditional athletic footwear, limited edition colorways of red, white and navy will hit stores in July and retail for $80. Team USA member Meb Keflezighi, who set a personal best at the marathon trials in Houston while wearing the ultra-lightweight sneaker, will compete in a custom pair at the Games this summer.
Fundraising records were broken and surely a golf ball or two went missing at the culmination of the 4th annual Off Broadway Atlanta Golf Tournament in support of the Two Ten Footwear Foundation. More than 150 shoepeople were on hand, raising more than $100,000 for Two Ten’s Scholarship Program, which provides financial assistance to students at colleges and universities across the country.