Skechers has re-teamed with Hall of Fame quarterback Joe Montana to shoot a TV spot for Relaxed Fit, the company’s recently launched comfort footwear collection. The ad, part of a series of spots that also feature Dallas Mavericks owner Mark Cuban and former Los Angeles Dodgers manager Tommy Lasorda, is part of a global multi-platform agreement which includes print, in-store, online and social media in support of Relaxed Fit.
Skechers is going for gold – literally – at the Olympic Games in London with its GOrun minimalist running shoe. Featuring mid-foot strike technology and a 4mm heel drop which brings the runner 66 precent closer to the ground than traditional athletic footwear, limited edition colorways of red, white and navy will hit stores in July and retail for $80. Team USA member Meb Keflezighi, who set a personal best at the marathon trials in Houston while wearing the ultra-lightweight sneaker, will compete in a custom pair at the Games this summer.
The featherweight GOrun completes the NYC Marathon.
Fundraising records were broken and surely a golf ball or two went missing at the culmination of the 4th annual Off Broadway Atlanta Golf Tournament in support of the Two Ten Footwear Foundation. More than 150 shoepeople were on hand, raising more than $100,000 for Two Ten’s Scholarship Program, which provides financial assistance to students at colleges and universities across the country.
