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American runner wins 2014 Boston Marathon wearing Skechers.

Thirty-eight-year-old Meb Keflezighi, the first American man to win the Boston Marathon since 1983, crossed the finish line on Monday wearing Skechers GOmeb Speed 3 shoes, triumphant in a race that has become a symbol of resilience and determination–and breaking his personal record to boot with an official time of 2:08:37. “A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S.,” Keflezighi says.

Skechers partners with Baby2Baby to donate 54,000 pairs of shoes.

Skechers announced yesterday that it would donate more than 54,000 pairs of shoes through its Bobs program to support Baby2Baby, a charity that provides families in need with essential baby gear and clothing. Working with donating partner Fashion Delivers, the first shipment of 1,600 new pairs of Bobs arrived for Baby2Baby’s third annual holiday party at the charity’s L.A. headquarters. During the event, families and children in need decorated their new shoes with celebrity guests Gwen Stefani, Jessica Alba, Michelle Monaghan, Nicole Richie, Molly Simms, Busy Phillipps and Julie Bowen.

Skechers donates more than 200,000 pairs of Bobs to typhoon victims in the Philippines.

Skechers USA yesterday announced that it will give more than 200,000 pairs of new shoes to support the children affected by Typhoon Haiyan in the Philippines. Working with donation partner Soles 4 Souls, nine containers carrying an estimated 213,000 pairs of Bobs will be delivered over the first two weeks of December through several established charity organizations.

Skechers Performance division signs on as sponsor of Houston marathon.

Skechers announced yesterday that it has inked a multi-year partnership with the Houston Marathon Committee under which Skechers Performance division will become the official footwear and apparel sponsor for the Chevron Houston Marathon and enjoy a high-visibility presence at all race events including the annual Houston Marathon Expo. The company will also exclusively design, distribute and sell products featuring the Chevron Houston Marathon logo, outfit volunteers with branded merchandise and gift runners with finishers’ shirts.

No cheetahs were harmed in the making of this ad.

Two weeks ago we gave you a sneak peek at Skechers’ Super Bowl commercial. The full 30-second spot (that took six weeks to animate!) is now live on Youtube.

The whole world will be watching

On Sunday, Feb. 3, something amazing will happen: Beyonce will headline the halftime show at Super Bowl XLVII in New Orleans, LA. (Something football-related will also be taking place, but let’s be honest, who actually pays attention to the game.) Last year’s Super Bowl set a U.S. television ratings record for the third year running, with an average of 111.3 million viewers, and a total of 114 million tuned in to watch Madonna’s halftime performance. But Super Bowl Sunday is about more than beer and Beyonce. Sixty to 70 30-second ads will also air over the course of the evening.

Skechers Teams with Joe Montana to Promote Relaxed Fit

Skechers has re-teamed with Hall of Fame quarterback Joe Montana to shoot a TV spot for Relaxed Fit, the company’s recently launched comfort footwear collection. The ad, part of a series of spots that also feature Dallas Mavericks owner Mark Cuban and former Los Angeles Dodgers manager Tommy Lasorda, is part of a global multi-platform agreement which includes print, in-store, online and social media in support of Relaxed Fit.

Skechers flies the flag for Team USA

Skechers is going for gold – literally – at the Olympic Games in London with its GOrun minimalist running shoe. Featuring mid-foot strike technology and a 4mm heel drop which brings the runner 66 precent closer to the ground than traditional athletic footwear, limited edition colorways of red, white and navy will hit stores in July and retail for $80. Team USA member Meb Keflezighi, who set a personal best at the marathon trials in Houston while wearing the ultra-lightweight sneaker, will compete in a custom pair at the Games this summer.

Skechers Debuts First Natural Motion Shoe

The featherweight GOrun completes the NYC Marathon.

Off Broadway Shoes, Two Ten Raise $100K for Scholarship Program

Fundraising records were broken and surely a golf ball or two went missing at the culmination of the 4th annual Off Broadway Atlanta Golf Tournament in support of the Two Ten Footwear Foundation. More than 150 shoepeople were on hand, raising more than $100,000 for Two Ten’s Scholarship Program, which provides financial assistance to students at colleges and universities across the country.

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