Skechers is really racking ’em up. The latest famous face to join the Manhattan Beach, CA-based brand’s Relaxed Fit campaign is the world’s most famous drummer: Ringo Starr. The former Beatle is swapping his drumsticks for kicks in Spring ’15, starring in TV, print, outdoor, online and point-of-sale ads through June 2016.
“We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr,” said President Michael Greenberg. “Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection both in the United States and especially around the world. And his recent modeling gig with a high-end designer shows Ringo is not only a music icon, but also a style icon. As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation.”