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Skechers sponsors California Chrome’s run at the Triple Crown.

Skechers has added yet another sports string to its bow of sponsorships. The Manhattan Beach, CA-based brand today announced that it will sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed nabbed the title 36 years ago. Trainer and owner team jackets, caps and apparel as well as California Chrome’s horse blanket, gear, barn and related promotional events will all feature Skechers branding. 

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Pete Rose steps up to the plate for Skechers.

Baseball great Pete Rose will join football Hall of Famer Joe Namath in Skechers’ upcoming  Fall ’14 campaign for its Relaxed Fit line. Spanning TV and print to outdoor, online and point-of-sale materials, the campaign will run through 2015. “I’ve loved these super comfortable Relaxed Fit shoes from the moment I first tried on a pair, so it makes perfect sense now that I’m working with Skechers,” Rose says. “I can’t wait until everyone sees what we have planned. I know I’m in great company with the roster of legends that have worked on this campaign.”

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Joe Namath to appear in campaign for Skechers.

Skechers has signed Hall of Famer Joe Namath to star in the Fall ’14 campaign for its Relaxed Fit footwear line. Spanning TV and print to outdoor, online and point-of-sale materials, the campaign will use the same humorous tone as ongoing spots for the line starring Joe Montana and Mark Cuban. “I’ve loved what Skechers has done with this campaign so far and I’m excited to  be joining the team,” Namath states. Michael Greenberg, president of Skechers, says Namath will be “a great asset” when it comes to spreading the word about Relaxed Fit.

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Skechers explores purchasing an interest in the Los Angeles Clippers.

Skechers announced today that it is consulting with its advisors about leading an investment group to acquire an interest in the Los Angeles Clippers basketball team. Skechers CEO Robert Greenberg calls it “a natural fit.” He continues, “We believe this presents us with a tremendous opportunity to leverage and cross-promote both the Skechers and Clippers brands.

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American runner wins 2014 Boston Marathon wearing Skechers.

Thirty-eight-year-old Meb Keflezighi, the first American man to win the Boston Marathon since 1983, crossed the finish line on Monday wearing Skechers GOmeb Speed 3 shoes, triumphant in a race that has become a symbol of resilience and determination–and breaking his personal record to boot with an official time of 2:08:37. “A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S.,” Keflezighi says.

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Skechers partners with Baby2Baby to donate 54,000 pairs of shoes.

Skechers announced yesterday that it would donate more than 54,000 pairs of shoes through its Bobs program to support Baby2Baby, a charity that provides families in need with essential baby gear and clothing. Working with donating partner Fashion Delivers, the first shipment of 1,600 new pairs of Bobs arrived for Baby2Baby’s third annual holiday party at the charity’s L.A. headquarters. During the event, families and children in need decorated their new shoes with celebrity guests Gwen Stefani, Jessica Alba, Michelle Monaghan, Nicole Richie, Molly Simms, Busy Phillipps and Julie Bowen.

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Skechers Performance division signs on as sponsor of Houston marathon.

Skechers announced yesterday that it has inked a multi-year partnership with the Houston Marathon Committee under which Skechers Performance division will become the official footwear and apparel sponsor for the Chevron Houston Marathon and enjoy a high-visibility presence at all race events including the annual Houston Marathon Expo. The company will also exclusively design, distribute and sell products featuring the Chevron Houston Marathon logo, outfit volunteers with branded merchandise and gift runners with finishers’ shirts.

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The whole world will be watching

On Sunday, Feb. 3, something amazing will happen: Beyonce will headline the halftime show at Super Bowl XLVII in New Orleans, LA. (Something football-related will also be taking place, but let’s be honest, who actually pays attention to the game.) Last year’s Super Bowl set a U.S. television ratings record for the third year running, with an average of 111.3 million viewers, and a total of 114 million tuned in to watch Madonna’s halftime performance. But Super Bowl Sunday is about more than beer and Beyonce. Sixty to 70 30-second ads will also air over the course of the evening.

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The June 2023 Issue

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