Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.
Skechers President Michael Greenberg notes, “As one of the game’s greatest players, Mariano Rivera exemplifies everything about staying cool under pressure. He’s an inspirational star who will have no problem conveying that our comfortable footwear is the ideal way to help you stay relaxed in any situation.”
Nicknamed Sandman, Rivera played his entire Major League Baseball career with the New York Yankees including 17 seasons as the team’s closer. A five-time World Series champion, he retired in 2013.