New Balance Launches the C-Series

January 30th, 2015

Joining forces with Tokyobike for inspiration, sneakers and cycles share a clean design aesthetic.

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Nordstrom and New Balance to gift 15,000 kids with new shoes this holiday season.

October 27th, 2014

Image and video hosting by TinyPicThe holidays are coming, and Nordstrom plans to gift 15,000 pairs of new athletic shoes to children in need across the United States.

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New Balance premieres Unlaced video series.

September 29th, 2014

You think you know but you have no idea: That’s the gist of New Balance‘s new Unlaced video series that launched last Friday with a behind-the-scenes look at some of the brand’s baseball athletes. First up, Evan Longoria, third baseman for the Tampa Bay Rays.

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New Balance is suing Karl Lagerfeld.

June 5th, 2014

Karl Lagerfeld, the long time creative director of Chanel, is being sued by New Balance. A lawsuit, obtained by entertainment site TMZ, details the Boston-based brand’s complaint, describing the shoe that is says is causing “confusion” for its customers. New Balance claims the K motif on the $370 sneakers sold under Lagerfeld’s eponymous label is too similar to the N logo it’s been using since the ’70s. 

 

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New Balance commemorates 25 year partnership with Susan G. Komen.

October 9th, 2013

New Balance has launched the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen. Starting November 1, supporters can dedicate their daily workouts to a breast cancer survivor and be featured each day on newbalance.com by tagging social media posts with the #LaceUp365 hashtag. 

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New Balance offers custom baseball pack to coincide with the halfway point of the season.

July 3rd, 2013

New Balance is releasing a pack of performance and lifestyle footwear to mark the mid-season achievements of its baseball athletes. Inspired by New York team colors, the special edition made-in-the-U.S.A. US574 features a hi-viz orange outsole, bright blue suede, full grain white leather saddle, a digi-camo liner and tricolor flat laces. Meanwhile, the Minimus 20v3 training shoe rocks the New York skyline on the upper and a map of the city on the insert.

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New Balance sponsors this weekend’s Brooklyn Half-Marathon.

May 15th, 2013

New Balance is the official apparel and footwear sponsor for this year’s Brooklyn Half-Marathon, part of its multi-year agreement with New York Road Runners. Taking place this Saturday, May 18, the race will take runners from Prospect Park, through Grand Army Plaza and end in Coney Island.

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New Balance makes a donation to One Fund Boston.

April 22nd, 2013

New Balance today announced a $1 million donation to One Fund Boston, the fund set up by Mayor Thomas M. Menino and Governor Deval Patrick to aid those directly impacted by last week’s Boston Marathon bombings. In addition to this donation, any contributions by company employees with be matched by the New Balance Foundation. “The events at the Boston Marathon shook the streets of Boston, but not the spirit of our city,” Vice President of Administration for New Balance Anne Davis said.

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New Balance and Herschel Supply Co. join forces

January 24th, 2013

A $39,000 one from the Olsen twins’ luxury fashion line sold out in 2011 and this week at the Capsule men’s show at Basketball City in New York, you couldn’t swing a cat without hitting at least one. 

Backpacks. They’re back. 

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New Balance Foundation Joins The American Red Cross Disaster Responder Partner Program

November 15th, 2012

New Balance Foundation has announced a national partnership with the American Red Cross to become a Disaster Responder Partner with a donation of $250,000 to aid current Hurricane Sandy relief efforts, as well as fund future disaster recovery efforts. 

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