Foot Locker Celebrates 50 Years With Exclusive Sneaker Collection
The retailer is collaborating with leading brands Nike, Adidas, New Balance, Puma, and Converse.
New Balance
New Balance Hosts Coco’s Court Pop-Up With Surprise Jaden Smith Performance
The brand celebrated the U.S. Open and its reigning champion Coco Gauff.
New Balance Reveals Its Logo For Baseball Superstar Shohei Ohtani
The logo will be featured on a limited-edition t-shirt and a very exclusive glove.
New Balance Launches the C-Series
Joining forces with Tokyobike for inspiration, sneakers and cycles share a clean design aesthetic.
Nordstrom and New Balance to gift 15,000 kids with new shoes this holiday season.
The holidays are coming, and Nordstrom plans to gift 15,000 pairs of new athletic shoes to children in need across the United States.
New Balance premieres Unlaced video series.
You think you know but you have no idea: That’s the gist of New Balance‘s new Unlaced video series that launched last Friday with a behind-the-scenes look at some of the brand’s baseball athletes. First up, Evan Longoria, third baseman for the Tampa Bay Rays.
New Balance is suing Karl Lagerfeld.
Karl Lagerfeld, the long time creative director of Chanel, is being sued by New Balance. A lawsuit, obtained by entertainment site TMZ, details the Boston-based brand’s complaint, describing the shoe that is says is causing “confusion” for its customers. New Balance claims the K motif on the $370 sneakers sold under Lagerfeld’s eponymous label is too similar to the N logo it’s been using since the ’70s.
New Balance commemorates 25 year partnership with Susan G. Komen.
New Balance has launched the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen. Starting November 1, supporters can dedicate their daily workouts to a breast cancer survivor and be featured each day on newbalance.com by tagging social media posts with the #LaceUp365 hashtag.
New Balance offers custom baseball pack to coincide with the halfway point of the season.
New Balance is releasing a pack of performance and lifestyle footwear to mark the mid-season achievements of its baseball athletes. Inspired by New York team colors, the special edition made-in-the-U.S.A. US574 features a hi-viz orange outsole, bright blue suede, full grain white leather saddle, a digi-camo liner and tricolor flat laces. Meanwhile, the Minimus 20v3 training shoe rocks the New York skyline on the upper and a map of the city on the insert.
New Balance sponsors this weekend’s Brooklyn Half-Marathon.
New Balance is the official apparel and footwear sponsor for this year’s Brooklyn Half-Marathon, part of its multi-year agreement with New York Road Runners. Taking place this Saturday, May 18, the race will take runners from Prospect Park, through Grand Army Plaza and end in Coney Island.
Join Our Mailing List!
Sign up to receive the digital edition of Footwear Plus, fashion news, and more.
