New Balance has launched the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen. Starting November 1, supporters can dedicate their daily workouts to a breast cancer survivor and be featured each day on newbalance.com by tagging social media posts with the #LaceUp365 hashtag.
Participants can visit www.newbalance.com/laceup to join the Pink Laces Club for exclusive features, personal stories and tips dedicated to staying fit and healthy and continuing the fight against breast cancer. Each registered member will receive a pair of pink shoelaces.
“New Balance continues its commitment to supporting Susan G. Komen all year round, by raising funds through corporate and consumer donations, including those made through purchases of our Lace Up for the Cure Collection,” says Amy Shapiro, cause marketing manager for New Balance. “We believe that through these funds, we can make a significant contribution to the groundbreaking research, among other things, that Komen is supporting. Those funds are getting us ever closer to the cures for this disease while assisting survivors through community health programs and treatment services.”
Next year New Balance will donate 5 percent of the MSRP of sales from the Lace Up for the Cure Collection with a guaranteed minimum donation of $500,000 to Komen. Last year the company donated $1.9 million from sales of the collection.