New Balance and Herschel Supply Co. join forces

A $39,000 one from the Olsen twins’ luxury fashion line sold out in 2011 and this week at the Capsule men’s show at Basketball City in New York, you couldn’t swing a cat without hitting at least one. 

Backpacks. They’re back. 

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A $39,000 one from the Olsen twins’ luxury fashion line sold out in 2011 and this week at the Capsule men’s show at Basketball City in New York, you couldn’t swing a cat without hitting at least one. 

Backpacks. They’re back. 

And now Herschel Supply Co. and New Balance have teamed up to bow a collection of bags and shoes that echoes their shared heritage and goal of delivering high-quality goods to the masses. The collab sees Herschel adding its trademark touches (think signature paisley lining and leather logos) to New Balance classics: the H710 is a hiker that complements Herschel’s Settlement Plus backpack, while the 420 is a low profile that lends classic style to the label’s Novel bag. 

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