The holidays are coming, and Nordstrom plans to gift 15,000 pairs of new athletic shoes to children in need across the United States. The Seattle-based chain is once again partnering with its customers, New Balance and the nonprofit organization, Shoes That Fit, through its Holiday Giving Program. “It’s remarkable what a pair of new, well-fitting shoes can do for a child and their self-esteem,” says Amy Fass, executive director at Shoes That Fit. “When a child feels comfortable and confident, they’re better able to succeed and thrive at school, on the playground and at home.”
Starting Nov. 1 and running through Dec. 24 at all Nordstrom shoe departments and Nordstrom Rack store checkouts, as well as though the Shoes That Fit website, customers can purchase $10 giving cards. Each card goes towards the gift of one pair of shoes and includes the name and age of the child who will receive them during the holiday season. “We’re excited to not only continue this great holiday tradition, but also for the opportunity to reach even more children than we have in years past,” says Scott Meden, executive vice president, general merchandise manager of shoes at Nordstrom.
Shoes That Fit has been the Nordstrom Holiday Giving Program beneficiary since 2010. In that time, thanks to the generosity of Nordstrom customers, 43,700 pairs of New Balance shoes have been donated. As Jeff Ressa, strategic account manager at New Balance, says, “This wonderful annual tradition not only helps meet a basic need, it inspires children to lead more active and healthy lifestyles.”