Puma Opens New PUMA Lab Powered by Foot Locker
A unique shop-in-shop opened in Philadelphia’s 69th Street Foot Locker location Friday, March 20th.
Athletic
Top 5 Trends Spotted at FN Platform
Find out which styles stood out this week in Las Vegas.
What’s Selling at Varsity Sports in Baton Rouge, LA
Jenni Peters, owner of Varsity Sports, tells us what’s hot in South Louisiana.
Richer Poorer expands into athletic socks.
If your customers can’t get enough of Richer Poorer’s colorful socks, here’s a new solution: the Los Angeles-based brand has launched an athletics collection for Spring ’14. Chock full of the same eye catching colors and prints the brand is known for, the line is made from Coolmax performance fabric and incorporates such top-notch technical features as compression arch support, padded foot beds and a reinforced toe seam. Available in men’s sizes 6 to 12, the athletic socks retail for $14 per pair on richer-poorer.com.
World Industries to Launch Skate Line in Support of Breast Cancer Awareness
World Industies announced that it will create a limited-edition “I Love Boobies” skate footwear collection in support of the Keep A Breast Foundation, a non-profit breast cancer organization dedicated to educating youth about prevention, early detection and cancer-causing toxins in the environment.
Anthony L&S Acquires Etonic Brand
Anthony L&S Footwear, makers of FUBU, Levi’s and Phat Farm labels among others, in partnership with the Weisfeld Group, has aquired the Etonic brand from Lotto Sport Italia. Meridian Capital, a Seattle-based investment bank, served as Lotto’s exclusive financial and strategic advisor on the transaction.
The Pump Turns 20
How do you celebrate the 20th anniversary of one of the world’s most iconic basketball sneakers—one that changed the game of footwear design? Reebok answered with a party in New York for its product team, sneakerheads and fans, all of whom were counting down to midnight on Nov. 20, when the latest (and very limited) editions of The Original Pump—designed by 20 of the world’s leading sneaker boutiques—dropped across the globe.
25 Years of Air Jordan
A quarter-century after the Air Jordan appeared on the court, Michael Jordan’s name still carries weight. And his basketball shoes still have die-hard fans. In celebration of the Air Jordan’s 25th year, Jordan Brand, a division of Beaverton, OR-based Nike Inc., has unveiled the Air Jordan 2010 shoe, which will debut on the feet of today’s basketball phenom—and Team Jordan athlete—Dwayne Wade.
Saucony Gets More Visible
Saucony unveiled its brand-new ViZiPRO collection of running gear at a panel discussion in New York last week, detailing how the highly reflective microfiber apparel and accessories are designed to keep runners seen and safe in any season, day or night. The ViZiPRO collection includes jackets, vests, sport tops, headgear and hand gear for men and women in the trademark fluorescent orange color meant for maintaining an eye-opening luminescent and reflective surface for increased visibility of athletes.
Asics Sponsors Pre-Marathon Pep Talk
As New York City prepared to host runners from all over the world last weekend, Asics hosted a pre-marathon run through Central Park on Friday, led by Olympian marathoner and U.S. record-holder Deena Kastor and her coach Terrence Mahon. After a light three-mile loop around the park, runners were treated to a breakfast pep talk with Mahon and Kastor, along with fellow Olympian Ryan Hall, who opted to stay off his feet that morning to rest up for Sunday’s 26.2 miles.
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