Richer Poorer expands into athletic socks.

If your customers can't get enough of Richer Poorer's colorful socks, here's a new solution: the Los Angeles-based brand has launched an athletics collection for Spring '14. Chock full of the same eye catching colors and prints the brand is known for, the line is made from Coolmax performance fabric and incorporates such top-notch technical features as compression arch support, padded foot beds and a reinforced toe seam. Available in men's sizes 6 to 12, the athletic socks retail for $14 per pair on richer-poorer.com.