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Cinderella’s New Slippers

February 11th, 2015

Nine luxury brands re-imagine Cinderella’s glass slipper for Saks Fifth Avenue.

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Dr. Martens celebrates the Spirit of ’69.

August 27th, 2014

Last week iconic British boot brand Dr. Martens marked the launch of its Fall ’14 collection with a three-floor takeover of The Delancey in New York City’s Lower East Side. Aptly titled the Spirit of ’69, the collection harks back to the original tribe that wore and believed in the culture of the brand and brings together such collaborators as Trojan Records, Alpha Jackets, Brutus Shirts and Edwin Jeans. We spoke to Sara LaHaie, U.S. brand marketing and PR manager for Dr. Martens, about the collection and the brand’s ongoing #StandforSomething campaign. 

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Lacoste kicked off the U.S. Open with a special tennis clinic in Central Park.

August 26th, 2014

Lacoste players John Isner (U.S.A.), Murphy Jensen (U.S.A.), Dominkia Cibulkova (Slovakia) and Pablo Andujar (Spain) joined City Parks Foundation to welcome New Yorkers of all ages and talents to play tennis in a special clinic in Central Park to kick off the US Open Championships. Participants had a chance to learn the game’s most integral shots: forehand, backhand, serve and volley, as well as compete for goodies courtesy of the 81-year-old brand. 

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Nine West debuts stop motion romantic parody.

November 19th, 2013

Nine West released a stop motion video on its YouTube channel today featuring two shoes on a mission to find love through online dating. Inspired by Tinder, “Sole Finder” centers on Martina, a Nine West stiletto pump, and Jake, a men’s oxford, scrolling through potential romantic matches via a social media dating app and agreeing to meet for a blind date. The video was shot over the course of three days at the Nine West flagship store in New York and a downtown apartment using more than 4,000 still images.

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New York DJ Operator Emz talks sneaker obsession, hip-hop culture and his very own Pro Model design for Adidas.

September 20th, 2013

By Brittany Leitner


Not many people have their life-defining moment in the second grade, but for Operator Emz, that’s when his passion for sneakers took on a life of its own. Born and bred in New York City, Emz recalls showing up to school one day and getting teased for his generic kicks. He went home and asked his parents for new shoes, picking out a pair of red on white Nike Oceana trainers and burgundy lo-top 69ers by Pro Keds the very next day. “That was the start of my obsession,” he says. 

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Generic Surplus launches in New York.

July 26th, 2013

Generic Surplus founder Brandon Day and creative director Greg Chapman  celebrated the launch of their brand’s fall collection on Wednesday at Blind Barber in New York. The speakeasy setting of the East Village bar perfectly accented the understated sophistication of the design duo’s LA kicks. Taking a cue from the “generic” aesthetic of the brand, the collection was displayed with a nod to urban landscape and modernism in a minimalist style.

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Chippewa collaborates with New York’s Jean Shop.

Boots and jeans are about as all-American as you can get–they go together like baseball and hot dogs, or apple pie and ice cream. A perfect pairing. Which is why it makes sense that 112-year-old Chippewa has teamed up with New York’s Jean Shop to bow a limited-edition engineer boot as part of the brand’s new American-made Chippewa Reserve Collection. The 8-inch moc toe, made from oiled Horween leather sitting atop a Vibram outsole, will retail for $495 this holiday season at Jean Shop and select retailers. 

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New Balance offers custom baseball pack to coincide with the halfway point of the season.

July 3rd, 2013

New Balance is releasing a pack of performance and lifestyle footwear to mark the mid-season achievements of its baseball athletes. Inspired by New York team colors, the special edition made-in-the-U.S.A. US574 features a hi-viz orange outsole, bright blue suede, full grain white leather saddle, a digi-camo liner and tricolor flat laces. Meanwhile, the Minimus 20v3 training shoe rocks the New York skyline on the upper and a map of the city on the insert.

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Timberland’s heritage comes to life in its stylish and eco-friendly new showroom.

June 24th, 2013

Timberland, a wholly owned subsidiary of VF Corporation, opened its new Big Apple digs in Union Square earlier this month, just in time to preview its Spring 2014 wares during FFANY.

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New Balance and Herschel Supply Co. join forces

January 24th, 2013

A $39,000 one from the Olsen twins’ luxury fashion line sold out in 2011 and this week at the Capsule men’s show at Basketball City in New York, you couldn’t swing a cat without hitting at least one. 

Backpacks. They’re back. 

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