Super-cool California footwear brand Supra has joined Elyse Walker in the fight against cancer by creating a limited-edition Pink Party Society shoe to commemorate this year’s Pink Party, hosted by Anne Hathaway, on October 19. All proceeds go to Cedars-Sinai Women’s Cancer Program at the Samuel Oschin Comprehensive Cancer Institute. This will be the fourth year in which Supra has created a special shoe to support National Breast Cancer Awareness and participated in the annual charity event.
It’s National Breast Cancer Awareness Month and family footwear chain Shoe Carnival is lending a helping hand by raising money in each of its stores in the United States. The retailer will be selling pink wristbands at each domestic location throughout October to collect funds for breast cancer research, and hopes to raise more than $100,000. “This campaign to increase awareness of the disease touches the lives of so many people and families,” says Lisa Rosenbaum, vice president of women’s footwear and accessories.
New Balance has launched the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen. Starting November 1, supporters can dedicate their daily workouts to a breast cancer survivor and be featured each day on newbalance.com by tagging social media posts with the #LaceUp365 hashtag.
Custom footbed technology company FootBalance last month teamed up with Sports Authority to raise more than $2,000 in aid of the Breast Cancer Research Foundation. During the two-day “Treat Your Feet Wellness Event” on Oct. 15-16, Sports Authority team members each donated $10 to the fund, and in exchance got fitted with 100 percent custom heat molded footbeds from FootBalance.