Shoe Carnival raises awareness for breast cancer research.

It’s National Breast Cancer Awareness Month and family footwear chain Shoe Carnival is lending a helping hand by raising money in each of its stores in the United States. The retailer will be selling pink wristbands at each domestic location throughout October to collect funds for breast cancer research, and hopes to raise more than $100,000. “This campaign to increase awareness of the disease touches the lives of so many people and families,” says Lisa Rosenbaum, vice president of women’s footwear and accessories. “We are thrilled to participate and aid in the research and critical funding to detect this disease in its early stages and lead to a cure.”