Adidas has poached three top Nike footwear designers as part of its plan to open a Brooklyn Creative Studio in New York City. In a statement issued by Adidas America, the company said the studio, expected to open in 2015, “will drive design direction for the brand and elevate the company’s direct interaction with consumers.”
Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.
Pensole Footwear Design Academy kicked off the Pensole World Sneaker Championship (WSC) yesterday and Founder D’Wayne Edwards calls it the school’s most expansive footwear design master class to date. “The goal of the WSC is to show the world how impactful the sneaker industry is, by highlighting the top aspiring sneaker designers from around the world through the premiere sneaker brands in the industry,” he says.
Custom cobbling was once reserved for presidents, popes and Wall Street fat cats but thanks to today’s technological advances made-to-order footwear is not only far more accessible, it’s more one-of-a-kind than ever before. Come August, miAdidas will offer consumers the chance to upload their Instagram shots to a high resolution photo print app and have them printed on the brand’s ZX Flux training shoes. That’s right. That delicious lunch you snapped a photo of today? It can now live forever on your feet. The beautiful sunset from your last vacation? That too. Even your beloved labrador.
Just when you thought the Grammy Award-winning, Oscar-nominated, hat-loving Pharrell Williams couldn’t get any busier, the mega producer goes and teams up with Adidas on a range of Originals. Adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project, an initiative with Parley for the Oceans to turn plastic debris into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming Adidas Originals products. “Working with an iconic brand like Adidas is such an incredible opportunity.
Adidas is adding an extra incentive for prospects to run a 40-yard dash at the NFL Combine this year: The player who runs the fastest 40 wearing the brand’s shoes will win $100,000. Kinda weird given that any player who runs one of the fastest times will likely have a lucrative contract coming. But still, nice work if you can get it.