The athletic brand gears up for the launch of the seventh installment of the Star Wars franchise.
Star Wars fans, rejoice. The force is strong with Adidas. As the world awaits with bated breath the seventh installment of the franchise, the German athletic titan is getting in on the hype by launching six footwear and apparel collections for kids under its Originals label in 2015. Yoda and Darth Vader step forward for spring/summer, popping up on the brand’s classic Top Ten Hi sneaker (done up with a glow-in-the-dark outsole and a 3-D Yoda face on the heel) and on a black-and-red take on the ZX 700 shoe, inspired by Darth Vader’s iconic suit and light saber. Future collection, launching throughout the year, will feature other major characters from the sci-fi phenomenon.