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Adidas teams up with Pharrell.

Just when you thought the Grammy Award-winning, Oscar-nominated, hat-loving Pharrell Williams couldn’t get any busier, the mega producer goes and teams up with Adidas on a range of Originals. Adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project, an initiative with Parley for the Oceans to turn plastic debris into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming Adidas Originals products. “Working with an iconic brand like Adidas is such an incredible opportunity.

The bestselling sneaker of all time is back.

Adidas is giving away $100k to fastest NFL prospect.

Adidas is adding an extra incentive for prospects to run a 40-yard dash at the NFL Combine this year: The player who runs the fastest 40 wearing the brand’s shoes will win $100,000. Kinda weird given that any player who runs one of the fastest times will likely have a lucrative contract coming. But still, nice work if you can get it.

Near-perfect cardboard replicas offer sneak peek at the new Adidas line.

A clothing store in Leeds, U.K., has come up with a unique way to let its customers know what’s coming up for spring/summer. The Chimp Store commissioned British artist Chris Anderson to recreate to-scale versions of the upcoming Adidas Originals collection using 100 percent recycled cardboard. Anderson’s eco-friendly versions of the Stan Smith, Campus, Superstar Shelltoe, ZX700 and ZX8000 feature the brand’s trademark parallel bars and perforations, logos whittled from masking tape and laces fashioned from jute twine.

Kanye West gets revenge on Nike with Adidas deal.

Hip-hop nuisance Kanye West’s one-man war on the footwear industry continues . The latest victim of his rants: Nike. West, who designed a range of kicks for the athletic powerhouse, had a monumental falling-out with the brand over their marketing of the Air Yeezy. His revenge? A $10 million deal with Adidas.

New York DJ Operator Emz talks sneaker obsession, hip-hop culture and his very own Pro Model design for Adidas.

By Brittany Leitner

Not many people have their life-defining moment in the second grade, but for Operator Emz, that’s when his passion for sneakers took on a life of its own. Born and bred in New York City, Emz recalls showing up to school one day and getting teased for his generic kicks. He went home and asked his parents for new shoes, picking out a pair of red on white Nike Oceana trainers and burgundy lo-top 69ers by Pro Keds the very next day. “That was the start of my obsession,” he says.

A history of Adi Dassler’s first track and field shoes.

DesignBoom Magazine has put together a history of Adidas featuring some of its very first track and field shoes. The series of photographs captures the company’s early innovations, ranging from sprint to long jump cleats from the 1920s, some of which were even worn in gold medal performances at various Olympic Games.

Ryan Lochte turns it up in questionable kicks.

American swimmer Ryan Lochte gave his doubters a mouthful to swallow when he won two gold medals at last week’s FINA World Championships, but his increasingly questionable footwear choices did little to quell style critics. Before the races, Lochte posted a photo to Instagram of the sneakers he planned to rock that day–a pair of Adidas Originals by Jeremy Scott hi-tops featuring fuzzy baseball cap-wearing teddy bears. Oh, Ryan.

Adidas adds blade technology to a running shoe

The Adidas Springblade is the brand’s latest step in the athletic technology evolution. Six years in the making, it’s the first running shoe with individually tuned blades designed to propel runners forward. Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made of high-tech polymer, which compresses and releases energy to create an efficient push-off.

Adidas Originals To Celebrate Its SoHo Store’s 10th Anniversary With Limited Edition Collection

On September 21, Adidas Originals will celebrate the 10th Anniversary of its iconic store in New York’s trendy SoHo neighborhood. To mark the milestone, the brand is releasing a limited edition collection spanning footwear and watches to apparel, including a re-release of its classic Rivalry Lo. Retailing for $130, just 150 pairs will be available.

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