Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.
“Every Grand Slam has its own unique atmosphere that makes each one of them special. What I can always count on are the amazing tennis fans and vibe they create on and off-site. It was a long 18 months for me before winning my 7th slam title in July but they were always standing beside me and believing in me,” Djokovic says. “The support I get from my fans gives me the strength that goes above and beyond training. Their support helps me feel more powerful in critical moments. That’s why I’m looking forward to showing them my appreciation with some special footage during the U.S. Open.”
For a chance to appear alongside Novak, fans should share their images on Twitter or Instagram using #smashthesilence and @adidastennis.