Editor’s Note
Show & Tell
I was itching to check out last month’s FN Platform, the market being touted as a “new national shoe show” by event organizers Magic International and Footwear News. After several seasons of trade show change, turmoil and confusion, I was eager about the prospects of meeting with as many industry colleagues as in one hall of the Las Vegas Convention Center (LVCC). Moreover, a show billing itself as delivering affordable solutions for exhibitors was worth seeing for myself.
Science in Stride
IT’S CALLED DNA, and Brooks reports its new technology makes its Glycerin 8 shoe ($130 retail) the first ever to adapt to each wearer’s individual running requirements, offering customized cushioning with every stride. Call us nerds, but this innovation lands high up on the Footwear Plus Cool Index.
Sandals That Rock
The Bernardo sandals featured in the company’s latest ad campaign are “very rock ‘n’ roll” in design, asserts Dennis Comeau, head designer and president of the Houston-based line. And while that’s a key reason the model is styled in a leather jacket, don’t be fooled—that’s not just any leather jacket. It was once worn by the late Dee Dee Ramone, legendary bassist for the Ramones.
As The Trade Shows Turn
The Industry’s Trade Show soap opera’s plot thickened with last month’s announcement by WSA that it has switched its February and August 2110 show dates in Las Vegas to directly overlap with FFANY’s show dates in New York
Shop This Way
Research shows that pumping up the jams in stores is a key component in creating a holistically appealing shopping environment.
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