Last night at Green Table in New York City’s Chelsea Market, the Original Muck Boot Company celebrated the launch of the Muck B 1802, its first ever fashion collaboration with Brent Ridge and Josh Kilmer-Purcell, also known as the Fabulous Beekman Boys. “Brent and Josh have built a brand considered by Epicurious to be ‘the next Martha Stewart’ and one that exemplifies the growing trend that is modern farming,” says Sean O’Brien, global director of footwear.
Saucony, Merrell and Bates could soon have their logos on more military members’ feet across the country. Thanks to a policy shift announced by Pentagon officials last week, new active duty soldiers entering boot camp will be supplied with American-made athletic footwear when using a voucher given to them by the government to purchase shoes for training purposes. The rule change is in response to years of pressure from U.S.
For more than 40 years, Austin Adventures has created award-winning international multi-sport travel experiences. Now the company has teamed up with Reebok to offer a series of vacations that promote fitness as a way of life. Reebok Fitness Vacations by Austin Adventures launches this summer with a pilot trip to Montana. Vacationers can expect to take part in a wide range of activities such as biking, hiking, rafting, yoga, traditional and trail running, functional fitness classes, group fitness classes and obstacle racing.
The New Balance Foundation, the charitable giving arm of New Balance, is helping to kick off Camp Sunshine’s 30th anniversary with a very special gift–a $300,000 challenge to encourage support for the national retreat in Maine for children with life threatening diseases and their families. Specifically, the foundation will match the dollars raised through Camp Sunshine’s new Go the Distance campaign, which challenges supporters to fundraise while participating in 30 distinct endurance events across the country throughout the year.
Last night Brown Shoe Company celebrated 100 years on the New York Stock Exchange, a milestone only achieved by 23 other companies, with a glitzy bash at 4 World Trade Center in New York. VIP attendees included Black Eyed Pea and shoe designer Fergie (who helped the company ring the closing bell at the NYSE earlier in the day), hip-hop stars Estelle and Nelly, and Harper’s Bazaar editor Derek Blasberg, while Jennifer Hudson was on hand to treat partygoers to a live performance of such hits as “Spotlight” and “I Can’t Describe (The Way I Feel)”.
A lot done, more to do. That’s how Two Ten President Neal Newman summarizes week three of the organization’s month-long lineup of service projects as part of #FootwearCares. “While we recognize that the communities and organizations we are supporting are grateful for our help, we also know that in many cases we are just scratching the surface of what is really required to make a difference,” he says.
Justin Brands, makers of Justin, Tony Lama, Chippewa and Nocona, is expanding its global reach and setting up shop in Europe by implementing a sales and distribution infrastructure to match interest and demand. With a focus on reaching both traditional western and fashion-conscious consumers, Justin Brands has welcomed a sales force of 14-plus reps, each with extensive footwear sales experience, who will provide service across 18 countries.
Thirty-eight-year-old Meb Keflezighi, the first American man to win the Boston Marathon since 1983, crossed the finish line on Monday wearing Skechers GOmeb Speed 3 shoes, triumphant in a race that has become a symbol of resilience and determination–and breaking his personal record to boot with an official time of 2:08:37. “A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S.,” Keflezighi says.
Sprained ankle. Meniscus tear. Shin splints. Ugly injuries, to be sure, but more often than not athletes–and their doctors–have trouble pinpointing the underlying cause. Germany-based Moticon is seeking to change all that with OpenGo Science, a new insole that fits discreetly in athletes’ shoes and delivers data to sports scientists. The ultra-thin layer is laden with sensors and can fit in any shoe.
Two Ten continued its month-long bonanza of community service projects last week as part of #FootwearCares. April 7 found the FDRA working with SOME (So Others Might Eat) to serve lunch to 400 homeless people in Washington, DC.