Puma has inked a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Gomez will start working with the company immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.
“Puma has changed the game when it comes to the mash-up of athletic wear and fashion,” states Gomez. “It’s amazing to see this influence on style and culture, and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Puma execs consider Gomez to be a great match, not only because she fits with its brand values, but also because of her powerful influence over young women, her integrity, hustle and drive to succeed. Her work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brand’s consumers. In addition, this partnership includes Puma and Gomez working with and supporting causes close to her heart.
“Selena is authentic, creative, talented and fearlessly real,” states Adam Petrick, Puma’s global director for brand and marketing. “She is everything that today’s female consumer is looking for in a role model.”
As an example of Gomez’s bravery, Petrick says, involves her recent openness about living with Lupus. “She has provided an incredible example of confidence, poise and determination for all of us,” Petrick says. “Selena is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what Puma is all about.” He adds, “She will not only represent our brand, but she will help to define and enhance our women’s business.”