In step with the ongoing athleisure boom, Shoes of Prey has launched its first fully customizable sneaker collection—all of which are made-to-order and delivered to customers’ doorsteps in one to two weeks.
“Today, sneakers are truly integrated into everyday fashion, and we’re seeing women become more accustomed to balancing style and comfort,” states Jodie Fox, co-founder and creative director of Shoes of Prey. “Our range of contemporary sneaker styles were developed with the confident, stylish and unique woman in mind. We developed sleek silhouettes with smooth and clean lines for a refined aesthetic that’s perfect for dressing up or down, maintaining comfort without compromising on style.”
Initially dropping three completely customizable styles this month, Shoes of Prey will follow up with two additional sneaker styles in October. As with all Shoes of Prey styles, the sneakers are fully customizable, enabling customers to choose the colors and materials, from the upper and lining to the eyelets and lace tips, change the platform height and even add personal monogramming or custom inscriptions. Prices start at $149 and sizes range from 2.5 to 15.
“Women come to Shoes of Prey to design shoes that really showcase who they are, their individual style and their personality,” Fox says. “Our mission is to constantly offer personalized and fashionable style options that cater to every woman, and the varied lifestyle she leads.”