Heritage boot maker Wolverine has picked 21-year-old Lorin Paley as this year’s Guardian Project Ambassador, which aims to highlight the valuable work of outdoor enthusiasts and achieve a deeper understanding of the specific product needs of those serving in these demanding positions. Paley has been an ambassador for Outdoor Nation, a non-profit dedicated to connecting youth with nature through grants supporting project ideas and outdoor events.
Heritage work boot maker Wolverine has introduced the Wolverine Guardian Project, a partnership between the brand and the people who work outdoors and are dedicated to guarding, protecting and serving the outdoor spaces on which communities depend. The goal of the program is to achieve a deep understanding of the specific product needs of those serving in these demanding positions, from wildlife researchers to outdoor advocates. Wolverine has selected Garth Levin, a wildland and structural firefighter, as the Guardian Project’s 2013 Ambassador.
Just when you think the oxford trend is on its last legs, designers whip up a new range of the enduring and versatile style. This season’s batch calls to mind lush bouquets and decadent French macarons with a pastel palette and vintage aesthetic of the Roaring ’20s. In fact, even though styles from the likes of Wolverine and White Mountain are for women, it’s easy to imagine Jay Gatsby matching his cool shirts with these fresh-hued lace-ups.
Wolverine Worldwide today named Todd Yates president of its Wolverine and Hytest brands. In this newly formed role, Yates will be responsible for developing and implementing all integrated sales, marketing and product strategies for the brands in alignment with Wolverine Worldwide’s key growth initiatives for its portfolio of dynamic lifestyle brands.
Heritage work brand Wolverine is having a charity meet-and-greet on Nov. 16 at its pop-up shop at 242 Elizabeth Street in New York’s Nolita neighbhorhood. The event is part of the Capsule Neighborhood Network taking place this Friday and Saturday. Retailers, showrooms and restaurants in downtown Manhattan are offering discounts and sample sales to entice shoppers back to an area that lost a lot of sales during Hurricane Sandy and the blackout that followed the storm.