Wolverine Worldwide today named Todd Yates president of its Wolverine and Hytest brands. In this newly formed role, Yates will be responsible for developing and implementing all integrated sales, marketing and product strategies for the brands in alignment with Wolverine Worldwide’s key growth initiatives for its portfolio of dynamic lifestyle brands.
Yates brings more than 25 years of experience in the outdoor and apparel industries to the position, including leadership positions with the likes of Woolrich, The North Face and Columbia. He has been with Wolverine Worldwide since February of 2009, serving in the dual role of vice president of marketing for Wolverine, Bates, Hytest and Harley-Davidson, and vice president and general manager for Wolverine Apparel.
