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sneakers

Lightweight performance running footwear hits highest sales numbers in four years.

Think lightweight running shoes are just a fad? Think again. Thirty percent of total performance running footwear sales in October 2013, which was up 22 percent when compared to the year ago period, came from lightweight running. “Innovation continues to set the pace,” says Marshal Cohen, chief industry analyst. “Consumers are looking for athletic shoes that will perform better than earlier models with a lighter, more comfortable weight. We have also noticed an attraction to brighter, bold colors.

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Converse rocks out with Black Sabbath.

Converse is no stranger to musician collaborations, having joined forces with everyone from Nirvana to ACDC to Metallica over the  years. Now the iconic brand has teamed up with Black Sabbath to bow a collection of five designs based on its classic Chuck Taylor All-Stars. 

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Fashion sneakers driving athletic footwear sales.

Love ’em or hate ’em, you can’t deny the versatility of a good pair of sneakers. Make no mistake: We’re not talking about your dad’s old white New Balance runners. We mean sick kicks that can be dressed up for work and down for an easy night out. And we’re not the only fans. Global information company NPD Group reports that athletic footwear sales increased 1 percent from January to August 2013, compared to the year-ago period.

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The September 2022 Issue

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