Skechers has signed retired New York Yankees closer Mariano Rivera to star in its Relaxed Fit footwear line’s Spring ’15 campaign. Rivera will appear in ads spanning TV, print, outdoor and online as well as point-of-sale materials. “After 19 seasons on the mound, I’m the one that needs relief these days and comfortable Relaxed Fit shoes get the job done,” says the 13-time All-Star.
Skechers has re-teamed with Hall of Fame quarterback Joe Montana to shoot a TV spot for Relaxed Fit, the company’s recently launched comfort footwear collection. The ad, part of a series of spots that also feature Dallas Mavericks owner Mark Cuban and former Los Angeles Dodgers manager Tommy Lasorda, is part of a global multi-platform agreement which includes print, in-store, online and social media in support of Relaxed Fit.