Skechers has re-teamed with Hall of Fame quarterback Joe Montana to shoot a TV spot for Relaxed Fit, the company’s recently launched comfort footwear collection. The ad, part of a series of spots that also feature Dallas Mavericks owner Mark Cuban and former Los Angeles Dodgers manager Tommy Lasorda, is part of a global multi-platform agreement which includes print, in-store, online and social media in support of Relaxed Fit.
“Joe is an American legend representing a very American concept: relaxed casuals that look and feel good,” states Michael Greenberg, president of Skechers. “Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear.”
Relaxed Fit includes comfort features such as a roomy fit, memory foam insole and breathable materials. It’s considered a natural extension of relaxed fit jeans. “In a world of professional football, there’s always a lot of madness, on and off the field,” states Montana. “And when you’re under pressure, the best solution is always to relax and keep your cool. That’s what Relaxed Fit shoes feel like. They’re so comfortable, you can feel better in them no matter what the world throws at you.”
