A once in a lifetime fusion of fitness and music shout down the streets of L.A. on Tuesday, March 24th.
When Reebok opened its first FitHub location in 2012, the athletic brand wanted to present a physical manifestation of its fitness ideals. Six other FitHubs have since opened along the East Coast between Washington, D.C. and Boston, the most recent one opening in New York’s Union Square last month. The concept is simple: Create a one-stop shop for all things fitness, from yoga shoes to CrossFit headbands. “It allows us to represent the brand’s entire collection from head to toe,” says Paul Froio, vice president of FitHubs and concept stores.
Skechers USA has announced that a lawsuit has been filed against Reebok International Ltd. for selling shoes that infringe on the Manhattan Beach, CA-based brand’s Go Walk line. The suit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on Skechers’ patent and trade dress rights and for unfair competition. The suit states that Reebok is selling the infringing products under the name Reebok Walk Ahead RS.
For more than 40 years, Austin Adventures has created award-winning international multi-sport travel experiences. Now the company has teamed up with Reebok to offer a series of vacations that promote fitness as a way of life. Reebok Fitness Vacations by Austin Adventures launches this summer with a pilot trip to Montana. Vacationers can expect to take part in a wide range of activities such as biking, hiking, rafting, yoga, traditional and trail running, functional fitness classes, group fitness classes and obstacle racing.
This year marks the 30th anniversary of the Reebok Classic Leather sneaker and to celebrate, the brand is collaborating with 12 of the world’s preeminent graffiti artists on a limited edition collection of swaggy kicks inspired by their hometowns. Among the artists chosen by renowned street artist Stash are Wane (NYC), Eklips (L.A.), Pose (Chicago), Tati (Miami) and Totem (Atlanta). The sneakers hit stores on July 1.
Reebok tunes up its Classics division with Swizz Beatz at the controls.
Athlete endorsements are nothing new: Converse had Larry Bird and Magic Johnson; Nike had tennis rebel John McEnroe, the great Michael Jordan and (for the moment) Tiger Woods; and Reebok has featured Allen Iverson, Shaquille O’Neal and Venus Williams as some of its legendary endorsees. Slightly newer, but no longer considered groundbreaking, are the musician endorsement deals. Rappers Jay-Z, 50 Cent and Nelly have all lent their names and faces to Reebok over the years.
How do you celebrate the 20th anniversary of one of the world’s most iconic basketball sneakers—one that changed the game of footwear design? Reebok answered with a party in New York for its product team, sneakerheads and fans, all of whom were counting down to midnight on Nov. 20, when the latest (and very limited) editions of The Original Pump—designed by 20 of the world’s leading sneaker boutiques—dropped across the globe.