Hip-hop superstar Fabolous (a.k.a. John David Jackson) dropped in NYC’s Herald Square Foot Locker on Aug. 24 to kick off the launch of the Reebok Classic Remix collection and a new promotion that was music to the ears of the city’s sneaker lovers.
The first 100 fans who bought a pair of the Canton, MA-based brand’s kicks got a pair of tix—to an exclusive Fabolous performance held that evening. The event, created by Foot Locker and its partner Cornerstone Promotion, marked Fabolous’ first time as a concert headliner, and the New York show—held at of-the-moment club Santos Party House—drew wall-to-wall crowds (including Cheetah Girl Adrienne Bailon).
Reebok, Foot Locker, Cornerstone and Fabolous will repeat the performance in four more cities: New Orleans, Miami, Houston and Atlanta.
