It’s National Breast Cancer Awareness Month and family footwear chain Shoe Carnival is lending a helping hand by raising money in each of its stores in the United States. The retailer will be selling pink wristbands at each domestic location throughout October to collect funds for breast cancer research, and hopes to raise more than $100,000. “This campaign to increase awareness of the disease touches the lives of so many people and families,” says Lisa Rosenbaum, vice president of women’s footwear and accessories.
New Balance has launched the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen. Starting November 1, supporters can dedicate their daily workouts to a breast cancer survivor and be featured each day on newbalance.com by tagging social media posts with the #LaceUp365 hashtag.