Though frigid weather has frozen footwear sales across most of the country this year, things are looking up–and we’re not just talking about spring. According to global market research company Euromonitor International, global apparel and footwear sales will hit $2 trillion by 2018, and shoes will likely be the bulk of that. Footwear was one of the most dynamic categories in 2013, growing by 6.1 percent, compared to 4.8 percent growth in apparel, and the footwear market has consistently outperformed apparel sales for the past decade, especially in the women’s category.
Attendance at February’s Offprice show in Las Vegas jumped 6 percent as 11,006 buyers streamed through the doors of the Sands Expo at the Venetian and Palazzo, the largest attendance in more than four years. Touting more than 500 vendors in 131,000 square feet of space, footwear and swimwear emerged as major growth categories at the Feb. 17-20 show.
The consumers have spoken – 6,428 to be precise. Fifteen-year-old Megan McDonald has been chosen as the new face of Cougar Boots. Just over a month ago the company set out in a branded truck, offering fans the opportunity to see the new Pillow Boot collection, try on the boots of their choice and be photographed in them. This photo then became their entry into the contest to become the brand’s new face. McDonald’s billboard ad will be displayed on the corner of King and Spadina Ave in Toronto from Feb. 11 to Mar. 10.
Last Friday night Bearpaw threw open the doors of its Citrus Heights, CA, shop for its second annual Wine, Women & Boots event, offering 50 percent off the entire store, as well as wine, appetizers and a sneak peek at the Fall ’13 collection. “It’s been a great opportunity for us to bond with consumers and really build a relationship with them that will last for years to come. These types of things go a long way in establishing ourselves in the Sacramento area and gaining market share,” says Randy McKinley, vice president, sales and marketing at Bearpaw Footwear.
As other industry tradeshows make format adjustments and shift dates in attempt to retain exhibitors and hold onto attendees, The Atlanta Shoe Market (TASM) continues to build on its strong growth of recent years by staying true to its principles and practices: convenient, affordable and housed under one roof . The TASM’s 2010 Fall Market edition, scheduled for Feb. 19-21 at Atlanta’s Cobb Galleria Center in the Renaissance Waverly Hotel, is sold out—again.