Offprice heats up the desert.

Attendance at February’s Offprice show in Las Vegas jumped 6 percent as 11,006 buyers streamed through the doors of the Sands Expo at the Venetian and Palazzo, the largest attendance in more than four years. Touting more than 500 vendors in 131,000 square feet of space, footwear and swimwear emerged as major growth categories at the Feb. 17-20 show. 

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Attendance at February’s Offprice show in Las Vegas jumped 6 percent as 11,006 buyers streamed through the doors of the Sands Expo at the Venetian and Palazzo, the largest attendance in more than four years. Touting more than 500 vendors in 131,000 square feet of space, footwear and swimwear emerged as major growth categories at the Feb. 17-20 show. 

“Great values are still at a premium in today’s economy,” said Stephen Krogulski, chief executive officer. “It’s always great to see the major off-price retailers shopping the show, pinpointing the products they want in their stores. It’s just as satisfying to meet someone who is attending Offprice for the first time that found a deal enabling them to try a new category in their store. They’ll have the product in their store within a few weeks to deliver that Offprice value proposition to their customers.”

New to the February show were mobile device charging stations and boarding pass printing, as well as new partnerships allowing attendees complementary admission to Lavo Nightclub and Cirque du Soleil tickets. 

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