Bearpaw had a party and the whole neighborhood was invited

Last Friday night Bearpaw threw open the doors of its Citrus Heights, CA, shop for its second annual Wine, Women & Boots event, offering 50 percent off the entire store, as well as wine, appetizers and a sneak peek at the Fall '13 collection. "It's been a great opportunity for us to bond with consumers and really build a relationship with them that will last for years to come. These types of things go a long way in establishing ourselves in the Sacramento area and gaining market share," says Randy McKinley, vice president, sales and marketing at Bearpaw Footwear.