More than 100 shoe companies will be dedicating their time and resources at 83 food banks, soup kitchens, homeless shelters, environmental groups, youth programs, senior centers, schools and hospitals in 22 states during April as part of Two Ten’s National Footwear Cares Month. Sponsored by Amazon Fashion, the charitable foundation and co-chairs Jeanne Markel (Zappos/Downtown Project) and Scott Briggs (Keds) are hoping to replicate the success of last year’s outing–and then some. A whopping 6,500 footwear volunteers have signed up to lend a helping, um, foot, compared with 3,000 in 2013.
Last Friday night Bearpaw threw open the doors of its Citrus Heights, CA, shop for its second annual Wine, Women & Boots event, offering 50 percent off the entire store, as well as wine, appetizers and a sneak peek at the Fall ’13 collection. “It’s been a great opportunity for us to bond with consumers and really build a relationship with them that will last for years to come. These types of things go a long way in establishing ourselves in the Sacramento area and gaining market share,” says Randy McKinley, vice president, sales and marketing at Bearpaw Footwear.
It rains in Vegas. Who knew! And in the middle of August, no less. But when nature called, Footwear Plus Publisher Caroline Diaco swung into improvisation mode to weather the downpour on the way to day two of the FN Platform show.
She looks smashing, if we do say so ourselves. And, if you dare, send us a photo of one of your fashion emergency saves and we’ll post it to show your resourcefulness.
Footwear Plus has been nominated for a medal in design by the Society of Publication Designers (SPD) for its December 2011 fashion story, “Hot Lunch.” The magazine stands in good company as other nominees in the Feature, Fashion/Beauty category include GQ and Real Simple magazines.