Footwear and accessory chain DSW has announced the winner in its Shoe Lovers Care Leave Your Mark program: the Alzheimer’s Assocation. The Chicago-based non-profit was nominated by Patti Gilligan, director of change management at DSW, and will receive $75,000 towards its mission. From June 6 through 24, Shoe Lovers everywhere voted up to once per day on shoeloverscare.com to decide which organization they felt was most deserving of the grant money.
The View’s Jenny McCarthy celebrated her collaboration with Mojo Moxy and DSW Designer Shoe Warehouse last Thursday at the footwear chain’s Union Square store in New York. The trio teamed up on the Dusty, a soft suede bootie featuring cut-outs and straps that comes in two wear-with-anything shades.
Claire Holt of the CW hit series Vampire Diaries joined USA Network actress Jessica McNamee from Sirens and several style tastemakers on Mar. 19 in West Hollywood to celebrate the DSW and Glamour Beauty Collection box debut. The box is chock full of such necessities as nail polish, lip balm and brushes, curated specially for loyal shoe loving shoppers. The box is available free with every $175 purchase while supplies last, or by itself for $99.95 on dsw.com.
Everyday is Shoe Lover Day here at Footwear Plus, but now the rest of the country can get in on the act, too. On Saturday, October 26, DSW is celebrating the first-ever National Shoe Lover Day. To mark the occasion, the footwear chain is giving shoe lovers everywhere the chance to win free shoes for a year. Customers who make a purchase on that day from any DSW store or dsw.com will receive a peel-off card–if the card is a “free shoes for a year” winner, that customer will receive bonus cards throughout the year.
Actress and mother of two Marcia Cross teamed up with DSW to host a back-to-school picnic for L.A. moms last Thursday to benefit OPCC, the largest provider of housing and social services on the Westside of Los Angeles County and one of Cross’ personal charities. Each attending mom walked away with a pair of white Converse sneakers to personalize for their children at the picnic’s custom graffiti station and a VIP goodie bag stuffed with cosmetics and accessories.
Discount footwear chain DSW was one of the sponsors at Kidstock, an annual music and art festival held this year at Greystone Mansion in Beverly Hills, CA, on June 2. The retailer kicked off the fun with custom Converse hi-tops and airbrush artists were on hand to personalize designs. One-hundred percent of the profits went to One Voice Scholars Program, which aims to place lower-income L.A. students in colleges throughout the U.S. Among the famous faces on the day was celebrity chef Giada De Laurentiis who attended the festivities with her 5-year-old daughter, Jade.
Discount footwear retailer DSW is moving on up. The chain announced Friday the launch of Luxe810, an online outlet offering up to 50 percent off luxury goods by Gucci, Prada, Bottega Venetta, Sergio Rossi and Marc by Marc Jacobs. To support the launch, it will open five Luxe810 pop-up shops in key metropolitan locations around the U.S., offering luxury accessories and ready-to-wear fashion. In addition, 17 DSW stores will carry a special selection of items for a limited time.