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Regina Popp, DSW

What a DSW Trend Director Expects to See at FFANY

The retailer has made its trend predictions, but is looking for surprises.

Regina Popp, Senior Director of Fashion and Trend for DSW, has her eye on three major trend pillars for Spring ’25: sporty, feminine, and resort-ready. At this week’s FFANY market — the first look at product for the new season — she is keeping her eyes peeled for surprises. “We come into market with a pretty strong view of what the key trends will be, so of course we’re looking out for ‘Who did it best,’ but beyond that, it’s the surprises, the unexpected newness, the new brand launches, the creative twists, and new product ideas that make any trade show season exciting,” she offers.

Regina Popp, DSW

The team is eying updates in key categories DSW’s customers are looking for: “New sneakers (especially newness in low profile and skate), new flats and casuals (including the comeback of ballets), new dainty mules and slides in the women’s space, new sandals, new soft loafers, and the comeback of boat-inspired,” she adds.

In terms of materials and details, the retailer has its eye on feminine and pretty detailing — satin, bows, florals, corsetry, mesh, and metallics. Resort-worthy natural elements are still strong, but they’re evolving away from natural raffias into metallics and multi-colors, open weaves, and frayed edges. The new novelty materials? Popp is betting on hits of terrycloth. “Can’t wait to see all the newness and inspiring interpretations of these key trends to represent for our customers in Spring ’25,” she adds.

 

Spring ’25 Trend Predictions by DSW

  • New sneakers: low profile, ‘ballet sneakers,’ and skate-inspired
  • Soft ballets and feminine flats
  • Dainty mid-heel mules and slides (with skinny mid-heels becoming more important)
  • Soft mocs and loafers (even eyeing a boat shoe comeback)

The June 2024 Issue

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