New Balance Launches the C-Series
Joining forces with Tokyobike for inspiration, sneakers and cycles share a clean design aesthetic.
Joining forces with Tokyobike for inspiration, sneakers and cycles share a clean design aesthetic.
Hometown hero and Olympic champion Aly Raisman stopped by Saturday’s Avon Walk for Breast Cancer Boston at Reebok headquarters in Canton, MA. The pint-sized gold medalist, who was accompanied by her mother, Lynn Faber, signed autographs and posed for pictures before cheering on the thousands who turned out to walk the 39.3 mile journey in an effort to help find a cure.
Rocky Brands and non-profit Soles 4 Souls has fit residents of a Boston homeless shelter with 150 donated pairs of boots from its brands Rocky, Georgia Boot and Durango. The event is the fourth annual for the charity and the National Shoe Retailers Association in an effort to get footwear on the nation’s needy before the harsh winter cold kicks in. “As a footwear company, we are keenly aware of how important a pair of warm boots can be during the wintertime,” says Liz Horn, vice president of marketing at Rocky Brands.
New Balance is releasing a pack of performance and lifestyle footwear to mark the mid-season achievements of its baseball athletes. Inspired by New York team colors, the special edition made-in-the-U.S.A. US574 features a hi-viz orange outsole, bright blue suede, full grain white leather saddle, a digi-camo liner and tricolor flat laces. Meanwhile, the Minimus 20v3 training shoe rocks the New York skyline on the upper and a map of the city on the insert.
New Balance today announced a $1 million donation to One Fund Boston, the fund set up by Mayor Thomas M. Menino and Governor Deval Patrick to aid those directly impacted by last week’s Boston Marathon bombings. In addition to this donation, any contributions by company employees with be matched by the New Balance Foundation. “The events at the Boston Marathon shook the streets of Boston, but not the spirit of our city,” Vice President of Administration for New Balance Anne Davis said.
Located in Boston’s historic Beacon Hill neighborhood, owner Karen Fabbri opened her 750-square-foot boutique in 2001. Along with manager and co-buyer Kristen Caldon, Fabbri aims to fill Moxie with women’s shoes, bags and accessories that she “genuinely adores.” Recognized with a “Best of” award by Boston Magazine for several years running, Moxie stocks a stylish mix of designer labels, including Loeffler Randall, Pour La Victoire, Bernardo and Diane von Furstenberg.
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