Kanye West gets revenge on Nike with Adidas deal.

Hip-hop nuisance Kanye West’s one-man war on the footwear industry continues . The latest victim of his rants: Nike. West, who designed a range of kicks for the athletic powerhouse, had a monumental falling-out with the brand over their marketing of the Air Yeezy. His revenge? A $10 million deal with Adidas.

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Hip-hop nuisance Kanye West’s one-man war on the footwear industry continues . The latest victim of his rants: Nike. West, who designed a range of kicks for the athletic powerhouse, had a monumental falling-out with the brand over their marketing of the Air Yeezy. His revenge? A $10 million deal with Adidas. Sources say he “only got 10 to 20 cents on the dollar for sales of his sneakers from Nike, and he only had a small personal stash to give out to his friends.” At one of his recent sell-out shows at the Barclays Center in Brooklyn, West complained he didn’t get decent royalties from Nike because he’s “not a professional athlete.” He also said, “I’m gonna be the first hip-hop designer and because of that, I’m gonna be bigger than Wal-Mart.” 

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