The OctoberNovember 2011 Issue of Footwear Plus
He who hesitates is lost.
Many a footwear company has fallen victim to the aforementioned phrase, which can also fall under the guise of resting on one’s laurels or getting soft. And then there are those companies that reach a certain girth and become too big to move. The nimble nature that brought them to the forefront is replaced by a big-business mentality that is counterproductive—and demoralizing—to
the entrepreneurs that got the company off the ground.