For the millions of people who can’t afford to bury their heads in the beachfronts of their second homes until a cure/vaccine arrives, doing the pandemic pivot is the only way to try and survive in the new normal.
As retailers nationwide reopen amid the ongoing Covid-19 pandemic they are entering the new normal—one filled with high hopes, stark fears, many unknowns, enormous challenges, tectonic consumer behavioral shifts and a hungering for any port in the storm. Here, 11 leading retailers from across America reflect on what’s gone right, wrong and unexpectedly, and what their strategies and expectations are going forward.
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