AprilMay 2011
Rockin’ Rubber
When the forecast calls for rain, New York streets become awash in the latest utilitarian fashion wave: wellies.
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AprilMay 2011
Looks Like Rain
In case you have been living under a rock the past year, the country is awash in rain boots. When it rains (or snows), it pours wellies—many in cheery colors and whimsical patterns. Rubber boots are the latest utilitarian fashion statement in a long line of user-friendly footwear staples, including Merrell’s Jungle Mocs, Ugg sheepskin boots, Crocs and ubiquitous flip-flops, to cite a few.
AprilMay 2011
The Other Sheen
Sleek heels and patent leather prove to be a winning combination for fall.
AprilMay 2011
Love Rain
With new silhouettes, trendy details and signature color pops, Fall ’11 rain boots shape-shift their way into fashion. Photography by Jason Hindley.
AprilMay 2011
Utilitarian Man
Bill Combs, CEO of Bogs Footwear, talks about the recent acquisition by Weyco Group, makers of Florsheim, and why even if the rain boot craze were to dry up tomorrow, the brand’s future remains lush.
AprilMay 2011
Midwestern Moxie
When times got tough, Jane and Matt Stricker got going, building their Nebraska comfort boutique Footloose & Fancy into a growing chain.
AprilMay 2011
Make It Rain
Rain gear retailers and manufacturers offer key tips for sunny sales in stormy weather.
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