Turning 30 is a milestone in anyone’s life, but the impending transition from the carefree 20s is enough to spark an existential crisis in even the most self-assured among us. Not so for Seychelles. The Los Angeles-based brand is celebrating its milestone by releasing a carefully curated group of four footwear styles that embody its vintage-loving roots.
Two Ten‘s expanded lineup of service projects as part of April’s National Footwear Cares Month kicked off this week and organizers say it’s surpassing all expectations.
A great pair of shoes is the foundation to every great outfit. But what if that same foundation could build a better life for someone in need? That’s why BC Footwear has partnered with the socially-responsible fashion line, Della, on a capsule collection for Spring ’14. Della’s bold, colorful prints, handcrafted by a community of women in Ghana, West Africa, from textiles sourced in the Volta Region, take center stage on a variety of styles, spanning flats and sandals to wedges and boots.
Keen aims to redefine durability with a new line of heavy duty socks built to withstand the wear and tear of steel toe cap boots. Guaranteed for life and made in the U.S.A. from moisture-wicking merino wool, the socks feature Dura-Zone high-tenacity nylon fibers, which are 15 times stronger than steel, in the heel and toe, and impact cushioning in key areas offers comfort and protection. Left and right designs and a heel hold cup construction provides a secure fit, while Keen’s Wunderseam seamless toe in the flex zone helps avoid chaffing.
Heritage boot brand Palladium and Japanese sneaker boutique Atmos illuminate the season with glow-in-the-dark footwear. The four-boot unisex collection gets crafty with Palladium’s Pampa Hi and Baggy silhouettes, applying paint splatters and tie-dye to canvas uppers, while the brand’s signature one-piece molded outsole and logo patch are finished in a rubber that looks translucent in the light and glows in the dark.
Once synonymous with the golden age of travel, flight attendant uniforms have changed a lot over the years–but are the skies ready for this? London-based artist Marco Lemcke has dreamed up what a collaboration between Nike and some of the world’s top airline would look like, applying the logos of KLM, Virgin Atlantic, Ryanair and Easy Jet and more to a few of the brand’s most iconic silhouettes.
Rocky’s western footwear division has lassoed Professional Roughstock Series Bull Rider Shane Rickly for its team of sponsored athletes for the 2014 season. Rickly won the World’s Toughest Rodeo in 2009, was the World Champion Bull Rider for International Professional Rodeo Association in 2011 and qualified for the PRS World Final, achieving a Top 5 finish in 2012. “Just like Rocky, Shane was born and raised in South Central Ohio. We’re proud to have one of our own join the Rocky team,” says Kristin Dille, brand manager for Rocky’s western division.
More than 100 shoe companies will be dedicating their time and resources at 83 food banks, soup kitchens, homeless shelters, environmental groups, youth programs, senior centers, schools and hospitals in 22 states during April as part of Two Ten’s National Footwear Cares Month. Sponsored by Amazon Fashion, the charitable foundation and co-chairs Jeanne Markel (Zappos/Downtown Project) and Scott Briggs (Keds) are hoping to replicate the success of last year’s outing–and then some. A whopping 6,500 footwear volunteers have signed up to lend a helping, um, foot, compared with 3,000 in 2013.
Just when you thought the Grammy Award-winning, Oscar-nominated, hat-loving Pharrell Williams couldn’t get any busier, the mega producer goes and teams up with Adidas on a range of Originals. Adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project, an initiative with Parley for the Oceans to turn plastic debris into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming Adidas Originals products. “Working with an iconic brand like Adidas is such an incredible opportunity.
Claire Holt of the CW hit series Vampire Diaries joined USA Network actress Jessica McNamee from Sirens and several style tastemakers on Mar. 19 in West Hollywood to celebrate the DSW and Glamour Beauty Collection box debut. The box is chock full of such necessities as nail polish, lip balm and brushes, curated specially for loyal shoe loving shoppers. The box is available free with every $175 purchase while supplies last, or by itself for $99.95 on dsw.com.
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